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Triton Pacific Capital Partners acquires majority interest in Boca Raton based online firm
Boca Raton News
Published Monday, August 20, 2007
By John Johnston
Boca Raton based Vayan Marketing Group, LLC, has announced that Triton Pacific Capital Partners, LLC, a private equity firm focused on investing in small to medium sized entrepreneurial technology, healthcare and business services companies, has acquired a majority interest in Vayan. The terms of the deal were not disclosed.
Founded in 2000, Vayan is a nationally known provider of online lead generation, email marketing, offline marketing, list management and affiliate marketing services. The terms of the deal were not disclosed.
Triton Capital'sinvestment "will give us an additional platform to continue our expansion," Vayan spokesman Jesse Lo Re told the Boca Raton News. Lo Re added that "existing management will remain the same.”
"Vayan Marketing Group will form the core of our Internet media and marketing services investment strategy and is the third technology company in our portfolio," said Fred Thiel, Triton's managing partner. and head of Triton Pacific's Software and IT group.
Thiel told The Boca Raton News that he manages Triton Pacific's Software and IT group, and that he has "a long prior history in the online world."
"We were looking not for someone just sending e-mails, but rather for a diversified company – and that was Vayan," Thiel said.
"Triton Pacific is a premier private equity firm with an impressive track record of acquiring and building successful companies," commented Vayan CEO Laura Kall. "We are all excited about the opportunities to work closely with the Triton Pacific team in growing Vayan Marketing Group to the next level."
KPMG Corporate Finance LLC served as the exclusive advisor to Vayan on the transaction. Peter Wilson, who led the deal team for KPMG commented "We have advised multiple businesses in this sector and firmly believe that Vayan is a unique platform with great prospects for continued growth. Triton was selected among a number of potential counterparties and we are confident that Triton Pacific will be an excellent partner for the business going forward."
Vayan is ranked as one of the fastest growing technology companies in South Florida, and has had gross revenue increase by more than 120 percent in the last several years, the firm said last month. Headquartered in Boca Raton, Vayan also has offices in Chicago and Pennsylvania.
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