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Vayan's Jesse J. Lo Ré Appointed to Direct Marketing Association's Email Experience Council
Boca Raton, Fl (November 5, 2007) - Vayan Marketing Group, LLC, a leading multi-channel, permission-based marketing company, announced that Jesse J. Lo Ré, the company's chief operating officer, has been appointed to the Direct Marketing Association's (DMA) Email Experience Council (EEC). Lo Ré joins an elite group of industry leaders focused on driving and defining email marketing and communications best practices.
"The Email Experience Council provides an invaluable forum for Vayan and the other premier organizations within the interactive marketing community to share their insights on crucial issues related to effective email marketing," said Lo Ré, who also heads Vayan's interactive marketing product line. "The council is absolutely critical to the continued growth of email marketing as members of the EEC are defining the best practices that will shape the future of this interactive communication tool."
The EEC also is dedicated to advocating the importance of email marketing related to business strategy and ROI value. The council is working to develop key standards and offers a variety of research and white papers on the latest industry trends. The council also coordinates a series of roundtables and other events designed to evolve insights, establish best practices and develop thought leadership on a variety of issues.
The list of more then 100 EEC members includes trade organizations, technology partners, clients, and agencies worldwide such as Avenue A/Razorfish, Chinwag, CVS/pharmacy, ESPN, Euro RSCG 4d, Everlast Worldwide, Habeas, and Travelocity.
Vayan also is a member of the DMA's Email Marketing Council. This council consists of the leading companies in the direct marketing industry and is focused on promoting best practices for the use of e-mail as a marketing and customer service tool.
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About the Email Experience Council (EEC)
The EEC (www.emailexperience.org), the Direct Marketing Association's (DMA) vertical working group that is focused on the email marketing industry, is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business, and its ROI value. The EEC is committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle, and branding device. Additionally, EEC members are setting the standards for email through Marketing Roundtables. The EEC members are representatives of other trade organizations, agencies, advertisers, technology partners, clients, and companies focused on the potential of email marketing via mobile and other digital devices.
About Direct Marketing Association (DMA)
The Direct Marketing Association (DMA) (www.the-dma.org) is the leading global trade association for business and nonprofit organizations that use and support multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable and appropriate offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.
About Vayan Marketing Group, LLC
Vayan Marketing Group, LLC which began as a business in 2000, is a rapidly growing provider of marketing services. Vayan's range of services includes online lead generation, email marketing, offline marketing, list management, affiliate marketing, hosting, and creative design services. The Company is active across multiple online channels, as well as serving the offline channel with its provision of data list rental, list management and data enhancement for direct mail and telemarketing purposes. The Company's customers range from individual buyers of online leads to multinational corporations. Please visit www.vayan.com for more information.
Contact:
Ken Zeszutko
Zeszutko Corp. on behalf of Vayan Marketing Group
321-637-7080
zeszutko@bellsouth.net
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