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Vayan Joins Direct Marketing Association's E-Mail Marketing Council
Boca Raton, Fl (March 15, 2007)
Vayan Marketing Group, LLC, a leading multi-channel, permission-based marketing company, announced that it has joined the Direct Marketing Association's (DMA) E-Mail Marketing Council (EMC). The council consists of the leading companies in the direct marketing industry and is focused on promoting best practices for the use of e-mail as a marketing and customer service tool.
"This is an exceptional group of players to be involved with on the important issue of creating and promoting ethical guidelines and best practices for the use of e-mail marketing," said Jesse J. Lo Ré, chief operating officer at Vayan and DMA EMC member. "We're looking forward to participating in this group in order to actively support the progress of this crucial work."
This year, the EMC's efforts are divided into work related to advocacy, branding, education and competency building, networking, and research and market intelligence. Key issues for the council range from filtering and image suppression technologies to brand loyalty techniques and laws and regulations.
In addition to regular meetings, the EMC (which was formerly known as the Council for Responsible E-Mail) also hosts a variety of special events throughout the year, including educational seminars, networking sessions, and summits designed to keep the DMA community informed on the latest trends and developments related interactive marketing. The EMC also plans to reach out to the direct marketing community through webinars and podcasts. In addition, the council also offers members the opportunity to participate in whitepapers and case study presentations.
Vayan joins others members of the DMA EMC such as: Sage Software, Silverpop, Harte-Hanks, Epsilon, Goodmail Systems, Inc., MDE Marketing, BlueHornet Networks, SunTrust Banks, Inc., Arc Worldwide, Consumers Union, Return Path, Inc., Aircraft Owners & Pilots Association, AcquireWEB, Inc., International Fund for Animal Welfare, and Market Data Retrieval/D&.
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About the DMA EMC
The mission of the E-Mail Marketing Council (EMC)-formerly known as the Council for Responsible E-Mail-is to promote the most effective and ethical use of e-mail as a marketing and customer service tool by articulating ethical guidelines, by promoting best practices, and by serving as a forum for leaders to confer and collaborate as the industry evolves. For more information visit
www.the-dma.org/councils/emailmarketingcouncil/.
About Vayan Marketing Group, LLC
Vayan Marketing Group, LLC which began as a business in 2000, is a rapidly growing provider of marketing services. Vayan's range of services includes online lead generation, email marketing, offline marketing, list management, affiliate marketing, hosting, and creative design services. The Company is active across multiple online channels, as well as serving the offline channel with its provision of data list rental, list management and data enhancement for direct mail and telemarketing purposes. The Company's customers range from individual buyers of online leads to multinational corporations. Please visit www.vayan.com for more information.
Contact:
Sarah Iftekhar
Data Sales Manager, Vayan Marketing Group
561.955.9660 x402
sarah.iftekhar@vayan.com
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