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Multi-Channel Permission-Based Marketing Leader, Vayan, Consolidates Hosting Operations with LayerOne Miami
DALLAS (August 5th, 2004)
LayerOne, a leading provider of network-neutral data centers and communications services, today announced Vayan Marketing Group, a multi-channel, permission-based marketing company, is consolidating a major portion of its hosting operations with LayerOne Miami to reduce overall expenditures and leverage the concentration of bandwidth providers to rapidly scale its fast growing business. Vayan integrates lead generation, e-mail, direct mail, telemarketing, search engine optimization, site placement and pop-up advertisements into skillful opt-in marketing campaigns targeting consumers who have been carefully selected and cultivated based on their demonstrated interests and demographics.
"We evaluated several collocation facilities using key criteria such as technical infrastructure, carrier neutrality, access to multiple communications providers, competitive pricing, overall client service and financial stability," said Jesse J. Lo Re, chief operating officer for Vayan. "LayerOne stacked up well against the competition, provided the best value for the investment and was very eager to work with us to design a solution that met our specific needs."
According to Lo Re, LayerOne proved itself as a good business partner by delivering innovative solutions that had an immediate positive impact on its business. "During our first month with LayerOne, they helped us set a new revenue record in our list hosting business. As a result, we are planning to buy a second circuit with a top-tier bandwidth provider next month and a third circuit early next quarter."
LayerOne's data centers provide industry-leading infrastructure complete with standard-setting security, power availability and environmental controls. The facilities serve as core communications hubs providing direct access to the densest aggregation of communications networks in their respective markets. Close physical proximity to hundreds of transport networks and leading bandwidth providers eliminates the need for costly local loops, ensuring customers cost-effective network interconnection and immediate access to alternative suppliers for redundancy and disaster recovery.
"An integral part of our job is to understand exactly what business our customers are in and how we can help them save money, attract more business and improve efficiency," said Brandon Freeman, CEO of LayerOne.
About Vayan Marketing Group, LLC:
Vayan Marketing Group, founded in early 2000, is a premier provider of permission-based marketing solutions. The company expanded its initial e-mail service to include proprietary website brands and search engine marketing products designed to provide lead generation and product sales by driving targeted traffic to client sites. Vayan is currently using the extensive demographic information in its database to further expand the firm's direct marketing services. Its diverse product and service lines enable Vayan to develop customized solutions to reach consumers, businesses and vendors. Additionally, the company recently developed complementary product lines in list (ASP) hosting and launched VayanPays (www.vayanpays.com), an affiliate program that rounds out its full-service marketing offering. Please visit www.vayan.com for more information.
About LayerOne
Dallas-based LayerOne is a privately held company that provides infrastructure solutions to communications service providers, enterprises and Internet-based businesses. LayerOne facilities are strategic communications hubs where hundreds of networks physically converge. These dense concentrations of communications networks enable powerful infrastructure solutions by combining easy on-net access with scalable bandwidth, improved performance and IT cost containment. To learn more about LayerOne, please visit www.layerone.com.
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