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Home > About Us > Management Team > Michael Medema
Michael Medema, President
Michael Medema is the President at Vayan Marketing Group. Michael is responsible for the overall company revenues, managing the sales reps, building the database, and developing the data business line. His day-to-day activities include calling on key clients, prospecting new clients and verticals, managing data partner relationships, developing client proposals, marketing of the Vayan products, and driving overall revenues.
With over 18 years experience in sales and marketing management positions, Michael has worked for leading direct marketing companies, such as Metromail, Experian, Trans Union, Staples, ConsumerBase, and now Vayan. His grasp of the direct marketing industry with both traditional offline and interactive marketing is a key strength to Vayan's overall business. Michael's understanding of data ensures that Vayan's databases are complete, accurate, and current. Michael's extensive client base includes major data companies such as Experian, Acxiom, InfoUSA, Equifax, Walter Karl, List Services Corporation, AccuData, Millard, and leading direct marketing clients in the financial, publishing, continuity, catalog, mortgage, and other verticals.
Michael also has extensive experience managing the P&L across divisions and building start-up business lines. At Trans Union and Staples, Michael started and launched several new business lines generating over $15 million in new business. He was a member of Trans Union's merger and acquisitions team, while evaluating new business opportunities. Most recently, Michael started the data business line at ConsumerBase, which generated $5 million in revenues. He manages the Vayan data business line today.
Michael has an M.B.A. with a marketing concentration from Benedictine University and a B.S. degree in Business and Marketing from Northern Illinois University. |
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