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Vayan Launches Leading Multi-Channel SOHO Business Database For List Rental
New Offering Provides Direct Marketing Community With Enhanced Tools And Opportunities To Target Small Businesses For Online and Offline Marketing Campaigns
Boca Raton, FL (February 20, 2007)
Vayan Marketing Group, LLC, a leading multi-channel, permission-based marketing company, announced today the launch of the Vayan Business Database, a small office/home office (SOHO) database for the B2B list rental sector. This new solution provides marketers with the opportunity to target small businesses effectively for their direct mail, telemarketing and email marketing campaigns.
"The direct marketing industry needs to be more effective with targeting small businesses and Vayan's new business database will enable marketers to target these small businesses online and offline," said Michael Medema, president of Vayan. "Vayan's B2B database allows marketers to easily and effectively target business owners by industry, title, sales and company size."
The Vayan Business Database is developed specifically for targeting small or home office businesses. The database provides a comprehensive reach of four million business names of postal addresses for direct mail campaigns, nearly two million business phone numbers for telemarketing outreach and more than one million business email addresses for email list rental. Every record includes SIC codes, detailed contact information, and critical internal information such as annual sales volume and number of employees.
"This hits a real critical area for targeting small businesses for online and offline channels," said Medema. "And it perfectly augments our other products, which include our 80 million consumer multi-channel database and our multi-channel international databases."
The Vayan Business Database is immediately available to all list brokers and marketers seeking to target to SOHO and small businesses.
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