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Walter Karl Inc. Announces Exclusive Management of Home Based Business Club
April 2004
Profile
Walter Karl is proud to announce the management of the new Home Based Business Club buyer file from Vayan Marketing Group. Reach avid business entrepreneurs and opportunity seekers who have spent between $40 and $1,000 to purchase programs designed to help them start and run their own successful home-based businesses. They are seeking financial independence and the secrets of wealth, so that worrying about unemployment will be a thing of the past. The programs they purchase cover such topics as: obtaining qualified sales leads, hiring employees, how to be a work-at-home mom, sales letter development, networking, marketing their new business and much more.
These men and women request information online from The Home Based Business Club, and are called by an outbound telemarketer to explain the product, answer questions, and take the purchase/credit card information. Many of the requestors also fill out a survey detailing their motivations, goals, and the amount of money they can spend on setting up their businesses. A very high percentage of those survey responders/requestors convert to buyers, and are selectable. Over 20% of all requestors ultimately become program buyers.
Selects:
Bi-weekly and Monthly Hotlines
Demographic & Lifestyle Enhancements
Female Entrepreneurs
Survey Responders and Inquirers
Demographics:
Age: 26-55
Avg. Income: $50K
50% Homeowners
55% Male / 45% Female
Highly Mail Order Responsive
Stock Market/Mutual Fund Investors
Politically and civically active
Outdoor Enthusiasts
Frequent Travelers
Vayan Marketing Group has positioned itself as a dynamic marketing firm and built its reputation as a premier provider of permission-based marketing solutions. Vayan has since expanded beyond its email service with its proprietary website brands and search marketing products that drive targeted traffic for clients for lead generation and product sales. |
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